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Provinces agree to uncork cross-border personal booze sales by May 2026

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Nine provinces and one territory have signed on to an agreement that will allow direct-to-consumer alcohol sales by next spring.

Aim is to let consumers buy from out-of-province producers by next spring

Darren Major · CBC News

· Posted: Jul 08, 2025 6:31 PM EDT | Last Updated: 2 hours ago

A row of red wine bottles are seen on display inside a store in Vancouver.

Canadians in all provinces — except Newfoundland and Labrador — and Yukon will soon be able to order alcohol for personal consumption directly from producers that operate elsewhere in the country. (Justine Bouln/CBC)

Nine provinces and one territory have signed on to an agreement that will allow direct-to-consumer alcohol sales by next spring.

Canadians in all provinces — except Newfoundland and Labrador — and Yukon will be able to order alcohol for personal consumption directly from producers that operate elsewhere in the country.

The announcement was made Tuesday following a meeting of provincial, territorial and federal ministers in Quebec City.

May 2026 is the deadline, but a number of details still need to be finalized — including how shipping and taxation will work.

"We hope that Quebecers and Canadians will be able to benefit from this as soon as possible," Quebec's junior economy minister, Christopher Skeete, told reporters during a news conference Tuesday.

"But you understand that this has never been done before, and so we want to make sure that we get it right."

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Quebec junior Economy Minister Christopher Skeete says many details still need to be hashed out, but said he is confident provinces will get the taps flowing. (Sylvain Roy Roussel/CBC)

The agreement was part of a broader effort to remove interprovincial trade barriers in the wake of U.S. President Donald Trump's trade war. In addition to alcohol sales, the ministers signed a memorandum of understanding addressing labour mobility issues and trucking regulations.

"This meeting is part of a series of conversations and actions and legislation passed, federally and provincially, which has created a more united Canadian economy [than] at any time since Confederation," Chrystia Freeland, the federal minister of internal trade, said during Tuesday's news conference.

Ottawa passed legislation last month that removes federal internal trade barriers, including a measure that considers a good or service that meets provincial or territorial rules to have met federal requirements. It also makes it easier for certain workers to get a federal licence by recognizing provincial or territorial work authorizations.

The government has also removed federal barriers from the Canadian Free Trade Agreement.

In addition to the federal level, several provincial and territorial governments have been signing agreements or are working with other provinces to remove trade barriers. The latest such agreement came Monday when Ontario and Alberta agreed to build infrastructure and energy corridors that include a possible railway to the mineral-rich Ring of Fire region.

ABOUT THE AUTHOR

Darren Major is a senior writer for CBC's Parliamentary Bureau. He can be reached via email at [email protected].

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