The government said licences are compulsory for direct marketing, private markets, farmer-consumer markets and e-trading platforms as well. Traders operating without permission will face legal action, Rawal said.

In another major direction, the government has warned of strict action against the use of harmful chemicals to artificially ripen fruits, increase sweetness or improve the colour and appearance of fruits, vegetables and foodgrains.

Rawal said complaints had been received about chemical-based ripening and colouring of produce in some markets.

The Directorate of Marketing has directed all APMCs, private market committees and direct marketing licence holders to conduct regular inspections and stop such practices.

The government has also instructed market authorities to discourage the use of thin plastic and thermocol for storing and transporting fruits and vegetables and instead promote environment-friendly materials.

Officials said that if adulteration or use of harmful chemicals is detected, action will be taken with the help of the Food and Drug Administration under the Food Safety and Standards Act. Licences of traders found violating rules may also be cancelled.

The minister appealed to traders, market committees and farmer producer companies to follow the rules strictly to protect consumers and ensure fair farm trade in the state.

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