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Orgo-Life the new way to the future Advertising by AdpathwayThe cold has broken. Today is milder and brighter at 20°C with little rain, and the weekend is shaping up warm and sunny.
Brazil’s next test is set. As Group C winners, they face Japan in the round of 32 on Monday, in Houston — a tougher tie than recent wins suggest.
The Bovespa is flying. It jumped on Thursday past 172,000 as softer inflation data cheered investors, with the dollar easing back below R$5.20.
A weekend for the open air. With the warmth back, the parks and the car-free streets are firmly on the menu again.
01
Weather & What to Wear
FOUR-DAY OUTLOOK
The cold snap is over. After a raw, wet week, today climbs to a much milder 20°C with only around a 25% chance of rain, so it is a noticeably brighter, more comfortable day to be out and about.
You can lighten up a little: still a jacket for the cool start, but the heavy winter layers can go back in the cupboard. The morning remains chilly in the São Paulo way, warming pleasantly through the afternoon.
And the weekend is a treat. Saturday reaches a warm 24°C and Sunday a fine 26°C, both largely dry, so the parks, Avenida Paulista and the open-air city are firmly back in their element after the long chill.
02
Day at a Glance
SNAPSHOT
— Weather: 20°C, milder and brighter, the cold snap broken; 25% rain
— Football: Brazil play Japan in the round of 32 on Monday, in Houston
— As group winners: Brazil top Group C; Morocco face the Netherlands
— Markets: Ibovespa jumped past 172,000 on softer inflation; dollar ~R$5.18
— Data: the mid-month IPCA-15 inflation reading eased to 0.41% in June
— Weekend: warm and dry, peaking at a fine 26°C on Sunday
A brighter Friday, the city turning toward a warm weekend.
03
What to See & Do
FRIDAY IN SÃO PAULO
TODAY’S PICK — BACK INTO THE SUN AT IBIRAPUERA
The city steps back into the sun
After a week cooped up against the cold and rain, the milder, brighter Friday is an open invitation to get back outdoors, and Parque Ibirapuera is the natural place to do it. The city’s great green lung, free and open daily, it is at its very best when the sun returns and Paulistanos pour back onto the lawns in numbers after days stuck inside.
Take a turn around the lake circuit, wander among the Niemeyer-designed pavilions, or simply find a patch of grass and enjoy the warmth after the chill. The park also holds some of the city’s finest culture, with the MAC USP and its modern-art collection and the Museu Afro Brasil both within the grounds, so you can easily pair a walk with a gallery if the mood takes you. It is the simplest, most uplifting way to feel the cold spell finally lift, and a reminder of why the park is so central to Paulistano life and weekend ritual.
There may still be the odd passing cloud, so a light layer is wise, but the day is firmly on the mend now at last. With the weekend warmer still, today is a gentle reintroduction to the open-air city before Saturday and Sunday open it up fully, and a welcome change of pace after days spent dodging the rain indoors and longing for a little sun on the skin.
OUTDOORS — THE WARMTH RETURNS
Parks today, the city wide open this weekend
Today is the day to step back outside, with the milder air and far less rain making the parks genuinely pleasant again after the wet. Beyond Ibirapuera, green spaces like Parque do Povo are inviting once more, and a walk in the gentle afternoon sun is the perfect antidote to a week largely spent indoors against the cold.
For the bigger plans, the weekend is wide open. With Saturday warm and Sunday fine, it is the time for the city’s signature open-air rituals, and Sunday in particular brings the car-free Avenida Paulista and the elevated Minhocão back into their own, both handed over to walkers, cyclists and skaters for the day.
So today is a gentle return to form, and the weekend the full reward to come. After the long cold spell, the contrast is striking and very welcome, with the open-air São Paulo that locals love firmly back in business from now right through Sunday, and the temperature climbing a little each day.
COFFEE & WHERE TO WORK — VILA MADALENA & FARIA LIMA
Wrapping up the working week
It is Friday, so the trick is finishing the week’s work with a warmer weekend in sight, and São Paulo, Brazil’s coffee capital, is well set up for it. In Vila Madalena, Coffee Lab on R. Fradique Coutinho roasts its own beans and makes a fine spot for a focused final push.
For a full day, the coworking spaces are dependable: Spaces in Pinheiros, the WeWork towers on Faria Lima, and Cubo Itaú in Vila Olímpia for the startup crowd. With the milder weather, a pavement table is finally tempting again after a week of huddling indoors.
In the Jardins, Santo Grão and Suplicy are reliable for a strong cup, and many coworking spaces wind down a little earlier on a Friday, so check the hours. Finishing in good time to enjoy the brighter evening is the smart way to close the week.
THE CONTRASTING PLAY — A NIGHT IN VILA MADALENA
The weekend starts in the bairro of bars
Friday night is when São Paulo’s nightlife comes alive, and with the football done for the week and the cold finally lifting, Vila Madalena is the place to feel it. The bohemian quarter’s steep, leafy streets are packed with bars, botecos and live music, busy from early evening with a crowd plainly ready for the weekend.
It is informal and walkable, so wander from one spot to the next and let the night unfold at its own pace, with everything from craft-beer bars to samba-filled botecos within a few blocks of each other. For a livelier scene, Pinheiros next door is just as good, while a relaxed boteco drink suits anyone easing gently into a weekend with the warm weather finally back after a long, cold and wet week.
TONIGHT, AFTER 7 PM
A proper Friday night out
With no match tonight and a warm weekend ahead, the city is firmly in the mood to go out and make the most of it. The milder evening helps, and Friday is São Paulo’s big night, so the bars, the live music and the street life are all back in full swing after a quieter, colder week largely spent indoors.
Vila Madalena and Pinheiros are the classic choices for bars and live music, while the Jardins and Itaim offer smarter dinner-and-drinks options for a more polished evening out. Wherever you land, the talk will turn to the weekend’s returning sunshine and to Monday’s big knockout match against Japan, the next chapter of Brazil’s campaign.
If you would rather keep it low-key, a long dinner somewhere lively is plenty on a Friday. The point is simply to enjoy the shift in mood, with the warm weekend and a knockout match both to look forward to in the days just ahead, after a week best spent under a roof waiting for the sun.
ALSO ON TODAY
Parque Ibirapuera — free, open daily, back in its element as the sun returns.
Vila Madalena nightlife — bars, botecos and live music in full Friday swing.
MASP & Pinacoteca — open today if a passing cloud nudges you indoors.
SESC Pompeia — R. Clélia 93, open daily and free, exhibitions and a café.
Coffee Lab — R. Fradique Coutinho, Vila Madalena, a fine roastery café to end the week.
Monday: Brazil vs Japan, Houston, in the round of 32.
04
Getting Around
TRANSPORT
Friday evenings are busy as the city heads out, and the rodízio plate restriction applies through the day, so the roads get stretched. The Metrô is the easiest way around, running later on a Friday night for the nightlife districts.
For Vila Madalena, the Metrô station of the same name drops you near the bars, and Pinheiros is well served too. If you are out late, plan your way home, as ride apps surge after midnight on a Friday with the weekend underway.
05
Where to Eat
LUNCH & DINNER
Lunch: A Friday lunch is a fine way to start the weekend. A long almoço in the Jardins or Pinheiros, or a lighter bite near Ibirapuera if you are in the park, both suit the milder day, with the city’s enormous range of options to choose from.
Dinner: Make a night of it. Vila Madalena and Pinheiros are full of lively spots for dinner before the bars, from petiscos and chope to a proper meal, the right way to launch a weekend with the warm weather returning.
06
Practical Info
GOOD TO KNOW
On the football, Brazil’s next match is against Japan in the round of 32 on Monday, played in Houston, so there is the weekend to enjoy first. It is a step up in quality, with Japan a well-organised side, so expect a tougher test than the group finale.
On the markets, the Bovespa rose strongly on Thursday to above 172,000 after the mid-month IPCA-15 inflation reading came in softer at 0.41%, easing some price worries. The dollar slipped back below R$5.20, and the Selic remains at 14.25%.
07
Community & Lifestyle
FOR NEWCOMERS
A Friday night in Vila Madalena is one of São Paulo’s great introductions to the city, a friendly, walkable maze of bars and music where the weekend begins. For newcomers, it is the easiest place to feel the Paulistano social scene come to life.
A few sensible tips: go in a group if you can, carry only what you need, use the Metrô or a booked ride, and keep an eye on your belongings in the busier bars. Do that, and a night in Vila Madalena is as warm a welcome to the city as a sunny day in the park.
08
Game Day
THE ROAD AHEAD
The knockouts are set, and Brazil know their path. Having won Group C, they face Japan in the round of 32 on Monday in Houston, the reward for topping their group ahead of Morocco, who go on to play the Netherlands.
It promises to be a real test. Japan are among the most organised and technically sharp sides at the tournament, and they will not be overawed, so Brazil will need to be at their best rather than expecting a repeat of the comfortable win over Scotland.
The boost is Neymar, back from injury after his late cameo against Scotland and now building toward fuller fitness. With Vinícius Júnior in fine form, four goals already to his name, Carlo Ancelotti has attacking options to trouble any defence.
For now, though, the players and the city get a weekend to draw breath. The match is Monday, so there is time to enjoy the sunshine first before the knockout nerves set in for what should be an absorbing tie.
09
Business & Markets
WEEK IN FIGURES
The week ended on a high for the markets. The Ibovespa rose 0.89% on Thursday to around 172,028 points, touching above 173,000 during the day, led by gains in the big banks and a brighter mood on inflation.
The lift came from the mid-month IPCA-15 reading, which showed inflation easing to 0.41% in June from 0.62% in May, a little below expectations. The softer print cheered investors, and the dollar slipped 0.39% to around R$5.18, back below the R$5.20 mark.
The Selic stays at 14.25% after last week’s cut, with the central bank’s next decision in late July. The currency is now down around 5.6% against the dollar this year, and a calmer inflation picture is helping the mood into the weekend.
10
Plan Ahead
THE WEEK
THE DAYS AHEAD
Sat June 27 — warm and largely dry at 24°C; the parks are back on.
Sun June 28 — fine at 26°C; car-free Paulista and the Minhocão return.
Mon June 29 — Brazil vs Japan, Houston, in the round of 32; warm at 25°C.
Late July — the central bank’s next rate meeting, on July 28 and 29.
Group C done: Brazil through as winners, with Morocco to face the Netherlands.
11
FAQ
QUICK ANSWERS
Who do Brazil play next, and when?
Brazil play Japan in the round of 32 on Monday June 29, in Houston, having qualified as winners of Group C. It is the first knockout match, a single game with extra time and penalties if needed to separate the sides.
Japan are a well-organised, technical side, so it should be a tougher test than Brazil’s 3-0 win over Scotland. Morocco, who also came through Group C, face the Netherlands in their round-of-32 tie. Check local listings for the confirmed kickoff time and broadcast on Globo and SporTV.
What is there to do in São Paulo on a Friday night?
Vila Madalena is the heart of São Paulo’s Friday nightlife, a bohemian quarter of bars, botecos and live music spread across walkable, leafy streets and busy from early evening. It is informal, lively and a quintessential Paulistano night out, busy well into the small hours.
Neighbouring Pinheiros is just as good, and the Jardins and Itaim offer smarter dinner-and-drinks options for a more polished evening out. Take the Metrô, which runs later on Fridays, go in a group if you can, and keep your valuables close in the busier bars.
Is the weather good enough to be outdoors this weekend?
Yes, the cold snap has broken and the weekend looks lovely. After a milder Friday at 20°C, Saturday warms to 24°C and Sunday to a fine 26°C, both largely dry, so the parks and the open-air city are firmly back on.
Sunday is the pick, and it brings the car-free Avenida Paulista and the Minhocão back into their element, handed over to walkers and cyclists. After a long, cold and wet midweek, it is a welcome return to the outdoor São Paulo that locals love.
Why did the Bovespa rise on Thursday?
The index rose 0.89% to around 172,000 points, lifted mainly by the big banks and a brighter mood on inflation. The mid-month IPCA-15 reading eased to 0.41% in June from 0.62% in May, a little below what economists had expected.
The softer inflation figure encouraged investors, and the dollar slipped 0.39% to around R$5.18, back below the R$5.20 mark. The Selic stays at 14.25% after last week’s cut, and the calmer price picture, together with the central bank’s slightly brighter growth outlook, has helped sentiment as the week closes.
Related: Rio de Janeiro Daily Brief for Friday · São Paulo Daily Brief for Thursday


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