Under the global Beyond Zero strategy, Lexus—backed by Grupo Purdy—arrives at Expomóvil 2026 with a clear mission: offering every client an exclusive path to sustainable mobility without sacrificing performance or sophistication. The brand is redefining luxury through a “multi-pathway” approach to carbon neutrality.

Innovation and Design: The Stars of the Show at Lexus Expomovil 2026

Lexus is highlighting two major models this year that represent the pinnacle of their respective segments:

Lexus LBX: This SUV is positioned to democratize luxury, offering exceptional performance and a seamless electrification experience. Its interior is inspired by the Japanese Tazuna concept, which focuses on a fluid driving experience by minimizing eye movement and enhancing intuitive control.

Lexus LX700h: The brand’s new flagship. This hybrid SUV features a powerful V6 engine and 7-passenger capacity. For added security, it includes a cutting-edge fingerprint-start button.

Multi-Pathway Strategy: Solutions for Every Lifestyle at Lexus Expomovil 2026

Lexus and Toyota Motor Corporation share a vision of achieving carbon neutrality through a diverse portfolio of electrified technologies. This ensures that every driver can find a vehicle that fits their specific needs:

1. Hybrid Electric Vehicles (HEV)

The perfect balance of efficiency and design. This technology allows the vehicle to operate in electric mode at low speeds while automatically combining gas and electric power as demand increases.

Models: LBX, UX300h, NX350h, RX350h, and the new LX700h.

2. Battery Electric Vehicles (BEV)

For those seeking zero-emission mobility combined with a silent, advanced driving experience.

Featured Model: Lexus RZ450e.

3. Plug-in Hybrid Systems (PHEV)

Offering “the best of both worlds,” these vehicles use battery power for short city commutes and a combustion engine for longer trips or when the battery is low.

Featured Model: Lexus RX450h+.

“Our Multi-Pathway approach allows us to offer different technologies to guarantee the luxury, comfort, and performance that characterize the brand, letting our customers choose how to make the transition to clean mobility,” said Alexander Hidalgo, Product Specialist at Grupo Purdy.

The Omotenashi Experience: Beyond the Vehicle

True to the Japanese philosophy of Omotenashi (hospitality), Lexus focuses on creating unforgettable memories through personalized service and tranquility:

Lexus Concierge: An exclusive 24/7 roadside assistance service providing comprehensive support, including mobile workshops and specialized accompaniment.

Purdy Support: All models are backed by Grupo Purdy’s extensive network, featuring certified technicians, mobile maintenance plans, and the largest spare parts inventory in Central America.

Exclusive Expomóvil 2026 Offers

In partnership with CAFSA, Lexus is offering special financing conditions during the fair:

5-year fixed interest rate.

4 years of free maintenance (or 40,000 km).

1 additional accessory (up to $300).

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