Daniel Craig, who played James Bond for over 15 years, is now the face of a new electric car campaign. He has teamed up with BYD to promote its upcoming luxury EV under the Denza brand.

This comes as a major change, shifting from the classic Bond image of loud, powerful petrol cars.

The campaign features the new Denza Z9 GT, but the image shared by the brand has drawn a mixed response. The images appear more digitally composed than captured in a traditional photoshoot. If that wasn’t enough, it features unusual angles and proportions. Almost as if it was edited in a hurry. The car and Daniel Craig do not seem fully in sync.

As a result, the images miss some of the polish and cinematic style usually associated with James Bond.

For years, Bond has been linked with brands like Aston Martin. Not to mention, these cars were known for their sound and performance. That said, the Denza Z9 GT brings strong numbers. It offers a claimed range of up to 1,036 km under CTLC conditions. BYD says this makes it the longest-range pure electric car in the world.

It uses a 122.5 kWh Blade battery. With the brand’s fast charging tech, the battery can go from 10% to 70% in just 5 minutes.

It can reach 97% from 10% in 9 minutes. Even in -30°C conditions, charging from 20% to 97% takes about 12 minutes.The car uses a tri-motor setup with around 1,000 horsepower. It can go from 0 to 100 kmph in under 3 seconds. BYD has confirmed that the model will launch in Europe on April 8, 2026.