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Wisconsin’s Top 10 Exports

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Wisconsin state flag courtesy of FlagPictures.orgWisconsin’s state flag

Nicknamed the “Badger State” or “America’s Dairyland” and located in the Midwest and Great Lakes region within the north-central United States, Wisconsin shipped US$27.2 billion worth of exported products around the world in 2025.

That dollar amount results from a -1% slowdown from $27.4 billion four years earlier in 2021.

Year over year, the overall value of Wisconsin’s exports fell by -2.5% compared to $27.8 billion for 2024.

Wisconsin ranks as America’s 21st most lucrative exporters by state well behind front-runners including Texas, California, New York state, Louisiana, Illinois and Florida.

The value of Wisconsin’s exports equals 1.2% of the United States’ overall exported products for 2025 ($2.178 trillion), down from 1.3% one year prior.

Wisconsin’s exported products represent 5.7% of the state’s total economic output or nominal Gross Domestic Product ($473 billion).

Given Wisconsin’s population of 5.9 million plus people, its total US$27.2 billion in 2025 exports translates to roughly $4,600 for every resident in the Badger State. That dollar metric lags the average $4,750 per capita for 2024.

Wisconsin’s unemployment rate was 3.4% at the end of May 2026, up from 3.1% one year prior per YCharts.

The following export products represent the highest dollar value in Wisconsin global shipments during 2025. Also shown is the percentage share each export category represents in terms of overall exports from Wisconsin.

Figures are shown at the more granular six-digit Harmonized Tariff System code level, for more precise product identification.

  1. Miscellaneous digital processing units: US$1.4 billion (5.1% of total Wisconsinite exports)
  2. Civilian aircraft, engines, other aircraft parts: $793 million (2.9%)
  3. Miscellaneous computer storage units: $637.4 million (2.3%)
  4. Medical, dental, veterinarian instruments: $507.8 million (1.9%)
  5. Outboard engines for marine vessels: $383.6 million (1.4%)
  6. Spark-ignition piston engine parts: $317 million (1.2%)
  7. Miscellaneous food preparations: $298.6 million (1.1%)
  8. Plastic plates, sheets: $280.9 million (1%)
  9. Miscellaneous plastic items: $269.6 million (1%)
  10. Static converters, computer power supplies: $258 million (0.9%)

Wisconsin’s top 10 exports accounted for 18.9% of the overall value of the state’s global shipments.

The fastest percentage increases in Wisconsinite export sales belong to miscellaneous digital processing units (up 77.4% from 2024), medical, dental or veterinarian instruments (up 53.6%), plastic plates and sheets (up 12%) then miscellaneous food preparations (up 11.8%).

There were two year-over-year double-digit percentage decliners among Wisconsin’s top 10 export product categories. These were static converters or computer power supplies (down -17.2%) then civilian aircraft, engines or other aircraft parts (down -15.9%).

More Key Facts about Wisconsin’s International Trade

Wisconsin incurred an overall -US$9.3 billion trade deficit exporting and importing products during 2025. That dollar amount results from a -14% reduction from -$10.8 billion in red ink for 2024.

Another way of saying surplus or deficit is positive or negative net exports. In a nutshell, the term “net exports” quantifies the amount by which foreign spending on a state’s goods or services exceeds or lags that same state’s spending on foreign goods or services.

Imports into Wisconsin totaled US$36.5 million during 2025.

Below are Wisconsin’s top 10 import products highlighting the state’s highest spending on foreign-made goods in 2025.

  1. Human medicine vaccines: US$1.5 billion (4.1% of total Wisconsinite imports)
  2. Miscellaneous medicines in measured doses for retail: $1.3 billion (3.6%)
  3. Hand tools with electric motors: $979.2 million (2.7%)
  4. Trucks (piston engine): $972.7 million (2.7%)
  5. Static converters, computer power supplies: $509 million (1.4%)
  6. Snow vehicles, golf carts: $364.8 million (1%)
  7. Modems, similar reception/transmission devices: $343.4 million (0.9%)
  8. Computer parts, accessories: $321.5 million (0.9%)
  9. Transmission parts (toothed wheels, sprockets): $313.9 million (0.9%)
  10. Parts of spark-ignition piston engines: $311.7 million (0.9%)

Wisconsin has negative net exports such as in the international trade of medicines and hand tools with electric motors. In turn, these cashflows indicate Wisconsin’s strong competitive disadvantages under related product categories.

Wisconsin’s Major Trade Partners

The following list shows the top 10 customers that purchase over two-thirds (67.7%) worth of the total value of products exported from Wisconsin during 2025.

  1. Canada: US$7.6 billion (27.9% of total Wisconsinite exports)
  2. Mexico: $4 billion (14.9%)
  3. Netherlands: $1.05 billion (3.9%)
  4. mainland China: $1.02 billion (3.7%)
  5. Germany: $941.8 million (3.5%)
  6. United Kingdom: $871 million (3.2%)
  7. Belgium: $759.6 million (2.8%)
  8. Japan: $736.1 million (2.7%)
  9. South Korea: $723.4 million (2.7%)
  10. Singapore: $683 million (2.5%)

Wisconsin’s top trade partners in North America, namely Canada and Mexico, exceeded two-fifths (42.7%) of the total value of goods exported from the state.

Leading the above-listed customers for exports of Wisconsin in Europe (13.3%) and Asia (11.6%) generated smaller percentages.

Wisconsinite Export Companies

More than 20 of Wisconsin-headquartered corporations rank among America’s largest companies as documented in the Fortune 1000 listing. Selected examples are shown below.

  • A. O. Smith Corporation (water boilers, heaters, tanks, treatment)
  • Bemis Company (flexible packaging, pressure-sensitive materials)
  • CUNA Mutual Group (financial services)
  • Fiserv (financial services technology)
  • Harley-Davidson (motorcycles)
  • Oshkosh Corporation (specialty trucks, military vehicles)
  • Plexus Corporation (electronic products)
  • Regal Beloit Corporation (electric motors)
  • Rockwell Automation (industrial automation systems)
  • Snap-on Incorporated (industrial tools, equipment)

Shown within brackets for each company is a summary of the international trade-related product category or services in which each business deals.
 

Wisconsin’s capital is Madison, a city nicknamed Mad City and the Four Lakes City.

See also Nevada’s Top 10 Exports, Montana’s Top 10 Exports, Kentucky’s Top 10 Exports, Arizona’s Top 10 Exports and Maryland’s Top 10 Exports

Research Sources:
BizTimes–Milwaukee Business News, Wisconsin has 9 firms on 2022 Fortune 500 list. Accessed on July 10, 2026

FlagPictures.org, Flags of US States. Accessed on July 10, 2026

Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on July 10, 2026

International Trade Centre, Trade Map. Accessed on July 10, 2026

Investopedia, Net Exports Definition. Accessed on July 10, 2026

Statista, Real gross domestic product of Wisconsin. Accessed on July 10, 2026

United States Census Bureau, QuickFacts: Wisconsin. Accessed on July 10, 2026

USA Trade Online, Official Source of Trade Statistics. Accessed on July 10, 2026

Wikipedia, Wisconsin. Accessed on July 10, 2026

Wikipedia, Category:Companies based in Wisconsin. Accessed on July 10, 2026

Wikipedia, List of U.S. states and territories by GDP. Accessed on July 10, 2026

YCharts, Regional and State Employment and Unemployment Report. Accessed on July 10, 2026

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