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Wine connoisseurGlobal purchases of imported wine totaled US$39 billion in 2024. Overall, the value of wine imported into all buyer countries rose by an average 11.1% since five years earlier in 2020 when wine purchases were valued at $35.1 billion.
Year over year, international purchases of wine dropped by -3.3% compared to $40.3 billion during 2023.
The world’s biggest 5 wine importers are the United States of America, United Kingdom, Germany, Canada and Japan. Collectively that cohort of major buying countries bought approaching half (47.3%) of all wine imported in 2024 by sales.
From a continental perspective, European countries bought the highest dollar worth of imported wine during 2024 valued at $20.2 billion or 51.9% of the global total. In second place were importers based in North America at 24.3% while another 17.1% of worldwide wine imports was delivered to customers in Asia.
Smaller percentages were delivered to buyers in Latin America (3%) excluding Mexico but including the Caribbean, Oceania (2.1%) led by Australia and New Zealand, then Africa (1.7%).
For research purposes, the 4-digit Harmonized Tariff System (HTS) code prefix for wine is 2204.
Top 15 Wine Importing Countries
Below are the 15 countries that imported the highest dollar value worth of wine during 2024. Within parenthesis is the percentage of worldwide imported wine.
- United States: US$7.1 billion (18.2% of total imported wine)
- United Kingdom: $5 billion (12.8%)
- Germany: $2.7 billion (6.8%)
- Canada: $2 billion (5.1%)
- Japan: $1.65 billion (4.2%)
- mainland China: $1.59 billion (4.1%)
- Netherlands: $1.55 billion (4%)
- Switzerland: $1.28 billion (3.3%)
- Belgium: $1.26 billion (3.2%)
- France: $986.9 million (2.5%)
- Hong Kong: $829.2 million (2.1%)
- Sweden: $820.4 million (2.1%)
- Russia: $819.1 million (2.1%)
- Denmark: $787.3 million (2%)
- Singapore: $703.8 million (1.8%)
By value, the listed 15 countries purchased nearly three-quarters (74.8%) of all wine imported in 2024.
Among the above countries, the fastest-growing markets for wine from 2023 to 2024 were: mainland China (up 37.2%), United States of America (up 1.6%), Sweden (up 1.1%) and Canada (up 0.3%).
Those countries that posted declines in their imported wine purchases were led by: Singapore (down -28.2% from 2023), Hong Kong (down -14.5%), Germany (down -8.8%) and Japan (down -8%).
The top 100 wine importers showcased in the automated database below accounted for 99.3% of spending on globally imported wine.
| 1. | United States | $7,106,049,000 | +1.6% |
| 2. | United Kingdom | $4,999,195,000 | -1% |
| 3. | Germany | $2,668,036,000 | -8.8% |
| 4. | Canada | $2,002,412,000 | +0.3% |
| 5. | Japan | $1,645,614,000 | -8% |
| 6. | mainland China | $1,592,329,000 | +37.2% |
| 7. | Netherlands | $1,553,191,000 | -3.6% |
| 8. | Switzerland | $1,277,643,000 | -7.1% |
| 9. | Belgium | $1,255,370,000 | -1.9% |
| 10. | France | $986,902,000 | -7.3% |
| 11. | Hong Kong | $829,201,000 | -14.5% |
| 12. | Sweden | $820,408,000 | +1.1% |
| 13. | Russia | $819,085,000 | -7.4% |
| 14. | Denmark | $787,282,000 | +0.1% |
| 15. | Singapore | $703,777,000 | -28.2% |
| 16. | Italy | $641,049,000 | +3.3% |
| 17. | Australia | $605,559,000 | -6.4% |
| 18. | Brazil | $523,355,000 | +12% |
| 19. | Norway | $498,798,000 | -5% |
| 20. | South Korea | $462,105,000 | -8.7% |
| 21. | Poland | $426,253,000 | +0.1% |
| 22. | Ireland | $357,943,000 | -4.3% |
| 23. | Mexico | $331,861,000 | -3.8% |
| 24. | Austria | $321,561,000 | -3.5% |
| 25. | Czech Republic | $316,628,000 | +2.8% |
| 26. | Spain | $311,833,000 | -2.8% |
| 27. | United Arab Emirates | $303,384,000 | -22% |
| 28. | Finland | $258,671,000 | +3.1% |
| 29. | Luxembourg | $243,246,000 | +71.4% |
| 30. | Taiwan | $238,975,000 | -13.1% |
| 31. | Ukraine | $203,744,000 | +13.3% |
| 32. | Portugal | $170,384,000 | -21% |
| 33. | Latvia | $167,953,000 | -10.7% |
| 34. | Macao | $153,326,000 | -61.7% |
| 35. | New Zealand | $145,873,000 | -5.4% |
| 36. | Romania | $143,336,000 | +1% |
| 37. | Thailand | $125,473,000 | +11.2% |
| 38. | Slovakia | $115,599,000 | +23.2% |
| 39. | Lithuania | $113,268,000 | -63.9% |
| 40. | Estonia | $108,570,000 | +15.3% |
| 41. | Malaysia | $101,269,000 | -0.4% |
| 42. | Dominican Republic | $93,437,000 | +17.9% |
| 43. | Belarus | $88,215,000 | +6.8% |
| 44. | Colombia | $80,715,000 | +8% |
| 45. | Greece | $77,819,000 | -6.1% |
| 46. | Israel | $77,646,000 | +10.6% |
| 47. | Vietnam | $74,021,000 | +185.1% |
| 48. | Panama | $68,075,000 | +56.5% |
| 49. | Croatia | $60,325,000 | +21.8% |
| 50. | Nigeria | $56,894,000 | +727.5% |
| 51. | South Africa | $56,155,000 | +3.2% |
| 52. | Ivory Coast | $53,419,000 | -16.7% |
| 53. | Angola | $53,325,000 | -10.3% |
| 54. | Türkiye | $52,660,000 | -27.8% |
| 55. | Kazakhstan | $52,624,000 | -9.8% |
| 56. | Serbia | $52,543,000 | +13.9% |
| 57. | Namibia | $51,866,000 | +8.4% |
| 58. | Peru | $49,947,000 | +9.8% |
| 59. | Bulgaria | $43,342,000 | -0.8% |
| 60. | Cyprus | $42,793,000 | +3.7% |
| 61. | Morocco | $42,087,000 | -10.2% |
| 62. | Paraguay | $41,430,000 | +10.4% |
| 63. | Qatar | $39,922,000 | +883.3% |
| 64. | Philippines | $39,296,000 | -27.1% |
| 65. | Costa Rica | $38,388,000 | -3% |
| 66. | Cameroon | $38,022,000 | +2.5% |
| 67. | Slovenia | $37,367,000 | +67.1% |
| 68. | Hungary | $35,009,000 | +32.8% |
| 69. | Iceland | $32,142,000 | -14.3% |
| 70. | Ecuador | $30,931,000 | +2.2% |
| 71. | Ghana | $28,800,000 | +33.3% |
| 72. | Malta | $28,294,000 | -2.6% |
| 73. | Albania | $26,513,000 | +31.2% |
| 74. | India | $26,046,000 | -94% |
| 75. | Bosnia/Herzegovina | $25,909,000 | +10.3% |
| 76. | Democratic Republic Congo | $24,037,000 | +229.7% |
| 77. | Kenya | $22,687,000 | -6.1% |
| 78. | Guatemala | $22,681,000 | +23.1% |
| 79. | Mauritius | $22,438,000 | +10.5% |
| 80. | Gabon | $20,181,000 | +119.9% |
| 81. | Seychelles | $19,094,000 | +119.9% |
| 82. | Maldives | $17,491,000 | +29% |
| 83. | Andorra | $16,896,000 | -13.8% |
| 84. | Venezuela | $16,855,000 | +8.6% |
| 85. | Bahamas | $16,847,000 | -32.4% |
| 86. | Uruguay | $16,471,000 | +20.1% |
| 87. | Tanzania | $16,418,000 | +74.4% |
| 88. | Botswana | $15,905,000 | +8.5% |
| 89. | French Polynesia | $15,799,000 | +3% |
| 90. | Cuba | $15,071,000 | +30.9% |
| 91. | Montenegro | $14,792,000 | +5.6% |
| 92. | Bermuda | $14,406,000 | -16.6% |
| 93. | New Caledonia | $14,380,000 | -14.7% |
| 94. | Mongolia | $13,403,000 | +8.4% |
| 95. | Indonesia | $13,057,000 | -21.3% |
| 96. | Congo | $12,759,000 | -20.3% |
| 97. | Moldova | $12,392,000 | +102.8% |
| 98. | Chile | $11,924,000 | +12.6% |
| 99. | Barbados | $11,870,000 | -7.9% |
| 100. | Togo | $11,743,000 | +6% |
The fastest-growing importers among the top 100 wine markets are Qatar (up 883.3% from 2023), Nigeria (up 727.5%), Democratic Republic of the Congo (up 229.7%), Vietnam (up 185.1%) then Gabon (up 119.9%).
You can change the presentation order by clicking the triangle icon at the top of any of the above table’s columns. An entry of 0% in the right-most column means 2023 data was unavailable.
Wine Imports into America
America’s global purchases of imported wine totaled US$7.11 billion in 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- France: US$2.6 billion (up 0.4% from 2023)
- Italy: $2.4 billion (up 6.6%)
- New Zealand: $540.9 million (down -13.3%)
- Spain: $415.7 million (up 7.3%)
- Australia: $266.4 million (down -10.4%)
- Argentina: $220.1 million (up 3.3%)
- Chile: $178.5 million (down -0.4%)
- Portugal: $124.7 million (down -0.9%)
- Germany: $82.6 million (down -1.9%)
- Canada: $64.1 million (down -10.4%)
- Israel: $47.7 million (up 32.3%)
- South Africa: $47.5 million (down -14.3%)
- Moldova: $45.1 million (up 725.5%)
- Austria: $24.6 million (down -6.5%)
- Greece: $20.1 million (up 1.7%)
The listed 15 countries shipped 98.9% of wine imported by the United States of America in 2024.
Among the above countries, the fastest-growing suppliers of wine to the United States from 2023 to 2024 were: Moldova (up 725.5%), Israel (up 32.3%), Spain (up 7.3%) and Italy (up 6.6%).
Countries that experienced declines in the value of their wine supplied to American importers included: South Africa (down -14.3%), New Zealand (down -13.3%), Australia (down -10.4%) and Canada (down -10.4%).
Overall, the value of US imported wine went up by an average 1.6% from all supplying countries since 2023 when wine purchased cost $7 billion.
Wine Imports into the United Kingdom
United Kingdom’s global purchases of imported wine totaled US$5 billion in 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- France: US$1.8 billion (down -5% from 2023)
- Italy: $1.2 billion (up 3.2%)
- Spain: $435.5 million (down -1.7%)
- New Zealand: $318 million (down -7.9%)
- Australia: $293.4 million (up 2.8%)
- Chile: $229.7 million (up 13.5%)
- United States: $185.7 million (up 2.8%)
- South Africa: $177.5 million (up 3.4%)
- Argentina: $131.1 million (up 0.5%)
- Portugal: $114.2 million (down -2%)
- Germany: $39.6 million (down -11.1%)
- Hungary: $16.8 million (down -17.1%)
- Greece: $8.8 million (down -5.6%)
- Ireland: $7.2 million (up 38.2%)
- Romania: $6.1 million (up 506.5%)
By value, the listed 15 countries shipped 99.6% of wine imported by the United Kingdom in 2024.
Among the above countries, the fastest-growing suppliers of wine to the United Kingdom from 2023 to 2024 were: Romania (up 506.5%), Ireland (up 38.2%), Chile (up 13.5%) and South Africa (up 3.4%).
Countries that experienced declines in the value of their wine supplied to UK importers included: Hungary (down -17.1%), Germany (down -11.1%), New Zealand (down -7.9%) and Greece (down -5.6%).
Overall, the value of United Kingdom’s imported wine fell by an average -1% from all supplying countries since 2023 when wine purchased cost $5.05 billion.
Wine Imports into Germany
Germany’s global purchases of imported wine totaled US$2.67 billion in 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- Italy: US$1.1 billion (down -9.1% from 2023)
- France: $744.6 million (down -9.2%)
- Spain: $419.8 million (down -2.6%)
- Austria: $83 million (down -11.1%)
- South Africa: $61.6 million (down -5.8%)
- United States: $61.2 million (down -12%)
- Portugal: $48.2 million (down -17.5%)
- Australia: $41.2 million (down -20.2%)
- Chile: $33.6 million (down -10%)
- New Zealand: $33.5 million (down -11.5%)
- Hungary: $20.1 million (up 8.9%)
- Greece: $17.1 million (down -40.1%)
- North Macedonia: $10 million (down -21.5%)
- Romania: $9.4 million (up 23.6%)
- Argentina: $9.3 million (down -26.4%)
By value, the listed 15 countries shipped 99.2% of wine imported by Germany in 2024.
Among the above countries, the growth suppliers of wine to Germany from 2023 to 2024 were Romania (up 23.6%) and Hungary (up 8.9%).
Countries that experienced declines in the value of their wine supplied to German importers included: Greece (down -40.1%), Argentina (down -26.4%), North Macedonia (down -21.5%) and Australia (down -20.2%).
Overall, the value of Germany’s imported wine slowed by an average -8.8% from all supplying countries since 2023 when wine purchased cost $2.93 billion.
Wine Imports into Canada
Canada’s global purchases of imported wine totaled US$2 billion in 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024
- France: US$516.2 million (down -7.5% from 2023)
- Italy: $451.1 million (down -9.6%)
- United States of America: $420.4 million (down -11.6%)
- Spain: $122.3 million (down -6%)
- Australia: $120 million (down -27.9%)
- New Zealand: $96.4 million (down -17.6%)
- Chile: $66.8 million (down -25.4%)
- Argentina: $56.5 million (down -25.1%)
- Portugal: $53.2 million (down -6.8%)
- South Africa: $32 million (down -25.8%)
- Germany: $19.1 million (down -17.5%)
- Austria: $13 million (up 12.8%)
- Greece: $9.7 million (up 19.9%)
- Moldova: $4.1 million (up 46.8%)
- Hungary: $3.7 million (up 6%)
By value, the listed 15 countries shipped 99.5% of wine imported by Canada in 2024.
Among the above countries, the fastest-growing suppliers of wine to Canada from 2023 to 2024 were: Austria (up 39%), Moldova (up 26.4%), Greece (up 19.4%) and Chile (up 14.3%).
Countries that experienced declines in the value of their wine supplied to Canadian importers included: Hungary (down -9.3%), Australia (down -6.7%), Argentina (down -5%) and France (down -2.2%).
Overall, the value of Canada’s imported wine flatlined via an average 0.3% increase from all supplying countries since 2023.
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