JATO’s data shows that rural India is not a homogeneous two-wheeler market and has substantial differences in consumer preferences across states. 

Rajasthan leans towards entry-level motorcycles, with 74.1 per cent of its rural motorcycle registrations in the 100-110 cc segment. The corresponding shares are 60.4 per cent in Uttar Pradesh and 56.1 per cent in Madhya Pradesh. Maharashtra presents a markedly different picture: 100-110 cc motorcycles account for only 34.3 per cent, while 125 cc bikes contribute 30 per cent and 150-200 cc motorcycles another 25.1 per cent.

 Scooter demand provides another indication that rural preferences extend beyond entry-level products. The rural scooter market is almost evenly divided between 90-110 cc models, at 49 per cent, and 125 cc models, at 49.3 per cent. Karnataka, Maharashtra and Tamil Nadu are predominantly 125 cc rural scooter markets, while Uttar Pradesh and Gujarat remain more heavily tilted towards 90-110 cc models.

 Within the relatively small rural electric two-wheeler market, established manufacturers lead. TVS accounts for 29 per cent and Bajaj 27 per cent of registrations, giving them a combined 56 per cent share. Ather follows with 14 per cent, Hero with 10 per cent and Ola with 9 per cent.