More South Africans are interested in hybrid vehicles like the Jaecoo J7 SHS.

According to a recent study, rising fuel costs are pushing more South Africans to consider hybrid vehicles rather than fully electric cars, writes News24 Motoring contributor Jarryd Neves.

Rising fuel costs are pushing more South Africans to consider hybrid vehicles, according to Yazi’s March 2026 SA Fuel & Energy Sentiment Study, which found that consumers are prioritising cost savings, flexibility and energy security over a full transition to EVs.

Yazi is a market research platform that enables organisations to conduct surveys, AI-moderated interviews, diary studies, voice research and panel studies at scale, all through WhatsApp.

More fuel-efficient cars wanted

The study found that 75% of respondents said global conflict was already affecting their monthly budget, while 81% described their mood as “frustrated” or “anxious”. With current inland petrol prices of R20.30 a litre, 24% said they were already considering switching to a more fuel-efficient vehicle. Overall, 84% said they were open or very open to considering a hybrid as their next car.

The findings point to a market that is not moving directly from petrol to battery-electric vehicles, but is instead gravitating toward hybrids as a way to reduce fuel exposure without taking on the risks associated with charging access and grid reliability.

“We’ve already seen South Africans adopt a solar-plus-grid mindset at home, hedging against load shedding by building in optionality. This data shows the same logic is now shaping how people think about their next car,” said Tim Treagus, CEO of Yazi. “Hybrids offer exactly that: energy flexibility without a single point of failure.”

Concerns about load shedding and charging infrastructure remain central to the reluctance to adopt full EVs. According to the study, respondents identified grid unreliability and limited charging access outside major metros as significant constraints, with concerns appearing consistently in feedback from Limpopo, Mpumalanga and KwaZulu-Natal.

The data also shows that fuel pressure is already affecting daily behaviour. Respondents reported cutting discretionary driving, combining trips, planning routes more carefully and, in some cases, reducing church attendance, shopping trips and other routine travel.

Nearly one in four respondents said they were already considering changing vehicles at current prices, while 29% said they would do so at R25 a litre and 30% at R30 a litre.

Affordability remains the biggest barrier to switching. Across the full sample, 38% said lower vehicle prices were the most important factor influencing a move away from conventional petrol or diesel vehicles, ahead of charging infrastructure at 26% and proof of real cost savings at 18%.

That may create an opening for Chinese manufacturers, who have expanded their presence in South Africa’s hybrid and electric vehicle market with lower-priced offerings. The survey found that 44% of respondents said they would trust a Chinese-manufactured hybrid EV, while another 32% said price would determine their willingness to buy. Only 11% said they would refuse outright.

The affordability gap

Among the models highlighted in the study is the Jaecoo J7 SHS, a plug-in hybrid priced at R689 900, with a stated electric-only range of 90km and a combined range of more than 1 200km. The Omoda C9 SHS offers the same mileage and tech, but is significantly more expensive at just under R1 million. Parent company, Chery, also has three plug-in hybrid models across its range, with similar driving ranges and prices varying from R599 900 to R839 900. While the latter vehicles might be pricier, consumers still find these as value-for-money purchases against higher fuel prices.
Yazi said the arrival of more affordable Chinese hybrids and plug-in hybrids is helping to narrow the affordability gap that has slowed broader adoption.

Hans Greyling, General Manager of Omoda & Jaecoo South Africa, said the findings reflected a broader shift in how buyers assess vehicles.

Consumers are increasingly looking beyond badge and performance to factors such as running costs, value for money and everyday usability. In the current South African context, that makes the flexibility of hybrid and plug-in hybrid vehicles especially appealing.

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The study also found strong interest among diesel drivers, who emerged as one of the groups most open to switching. Yazi said 56.4% of diesel drivers described themselves as very open to hybrids, compared with 47% of petrol drivers, while 90% of diesel drivers fell on the open side of the spectrum overall. For that group, concerns around purchase price and charging infrastructure were almost evenly matched.

The findings suggest that, for many South African motorists, hybrids are viewed less as a stepping stone to full electrification than as a practical response to high fuel prices, infrastructure uncertainty, and broader household cost pressures.

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