A new ad campaign is set to roll out to sell Australia's world-leading social media ban to both the parents and kids it will impact.

The ban is set to take effect on December 10 and starting this Sunday, the federal government is rolling out a campaign to increase awareness of the rules for under-16s.

The campaign also aims to explain how the ban will work to both parents and kids.

It will be rolled out on television, radio and social media, as well as billboards close to schools.

"Until the 10th of December, it is legal for kids to be on social media, and if that's where they are, that's where we need to talk to them about what this means and why we're doing it," Communications Minister Anika Wells said.

This week, Wells met with YouTube, Snapchat, TikTok and Meta to ensure that regulations will be in place for these bans.

But the platforms included in the ban are still not yet final.

"This is definitely not set and forget laws, obviously, this is a fast-evolving space, and we will keep attuned to minimising online harm," she said.

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