France's senate passed a bill to curb advertising and tax pollution on fast fashion, with lawmakers even talking up the distinction of ultra fast fashion - garments made in a hurry - more and more using polyester and other polluting plastics, shipped at warp speed by plane and which fall apart after only a few washes. 

Has the bill been partially stripped bare though? The new version seems to include a carve-out for European giants that peddle cheap clothes with the focus mostly now on China. 

In fact, Europeans like the Trump administration are working to close the tax loophole on the kind of small parcels that go out by the millions from small garment factories in China. And while the likes of Shein and Temu enroll big names to lobby, including a former European Commissioner and a former interior minister of Emmanuel Macron, we asked who’s winning the hearts and minds of consumers in this battle over an industry that represents up to ten percent of humanity’s carbon footprint. 

Produced by Rebecca Gniganti, Aurore Laborie and Ilayda Habip.

• Dana THOMAS Journalist & Author of "Fashionopolis"

• Rasmus Nordqvist Danish MEP, Group of the Greens/EFA

• Pierre CONDAMINE Overproduction campaigner for the NGO "Les Amis de la Terre'" member of the Stop fast-fashion coalition

• Malo BOUREL-WEEGER Director of Public Affairs of Mouvement Impact France