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Choice Mutual Fund launches gold ETF to tap rising demand for bullion

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The open-ended scheme seeks to generate returns in line with domestic gold prices and offers a liquid alternative to physical gold.

The open-ended scheme seeks to generate returns in line with domestic gold prices and offers a liquid alternative to physical gold.

Choice Mutual Fund on Friday announced the launch of its gold ETF providing investors an affordable and secure avenue to gain exposure to the yellow metal.

The new fund offer will remain open till October 31. The Choice gold Exchange Traded Fund (ETF) will provide investors a simple, secure and liquid route to tap the yellow metal's long- term growth potential, Choice Mutual Fund (MF) said in a statement.

The open-ended scheme seeks to generate returns in line with domestic gold prices and offers a liquid alternative to physical gold. The minimum investment during the NFO is Rs 1,000, and the fund will be listed on the BSE and NSE within a week of closure, it added.

"Gold ETF investors carry no risk of physical storage, but the instrument offers the same market value and growth potential of physical gold.

"In an era of geopolitical tensions and economic uncertainty, it is one of the best asset classes that ensures safety for one's money and has potential to provide long term returns by beating persistent inflation and market volatility," Ajay Kejriwal, CEO of Choice Mutual Fund, said.

Mumbai-based financial services company Choice International is the sponsor to Choice MF.

Published on October 24, 2025

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