Amazon Prime Day 2025: Amazon India is all set to kick off its most-awaited shopping festival of the year – Prime Day 2025 – next week. One of the biggest e-commerce sales in the country will begin on July 12. During the 72-hour non-stop shopping sale, the e-commerce platform will offer huge discounts on smartphones, TVs, refrigerators, clothes, kitchen appliances, and more. Along with this, it will also launch new products and give exclusive offers to its customers.

Akshay Sahi, Director - Prime, Deliveries & Returns, India & Emerging Markets, Amazon, said "Prime Day is a celebration of our customers, and this year we’re going bigger than ever with 72 hours of shopping, unmatched savings and blockbuster entertainment. With thousands of deals across categories, Prime Day promises to bring the best of Amazon to Prime members across the country."

"Customers can also use Rufus, our generative AI-powered shopping assistant to simplify their buying journey and helping them compare products, get tailored recommendations, and discover the best options with ease. This year, Rufus gets even better with expanded access on desktop, just in time to help Prime members find the perfect deals for their needs," he added.

Prime Day 2025 dates and timings in India

Amazon Prime Day 2025 will be the e-commerce website's first three-day Prime Day sale, running from 12:00 AM on July 12 to 11:59 PM on July 14. However, this 72-hour sale will be exclusively curated for Prime members.

Amazon Pay Prime Day offers and deals

As per the official release, Amazon will offer the following offers to its customers during the sale –

Prime Day 2025 Discounts: Smartphones & Accessories

• Samsung Galaxy S24 Ultra 5G at an all-time low price of Rs 74,999, with up to 12 months No Cost EMI
• iPhone 15 available at its lowest-ever price of Rs 57,999, exclusively this Prime Day
• iQOO Neo 10R 5G at just Rs 23,499, including Rs 2,000 Instant Bank Discount, Rs 500 Coupon, and up to 6 months No Cost EMI
• OnePlus 13s at an effective price of Rs 49,999, with Rs 5,000 Instant Bank Discount and up to 12 months No Cost EMI – perfect time to upgrade
• Samsung Buds Core at an effective price of Rs 4,500, inclusive of bank offers – limited-time Prime Day deal
• boAt Nirvana Ivy Pro Purple Haze available at just Rs 4,999 with up to 6 months No Cost EMI
• JBL PartyBox 110 now at Rs 18,999, with up to 12 months No Cost EMI – bring the party home this Prime Day

Consumer Electronics & Personal Computing

• Lenovo Smartchoice IdeaPad Slim 3 available at Rs 61,990 with up to 6 months No Cost EMI this Prime Day
• Samsung Tab S9 FE at just Rs 23,249, with up to 12 months No Cost EMI – a top pick this Prime Day

Amazon India Sale 2025: TV & Large Appliances

• Sony 55” BRAVIA 2 4K Ultra HD Smart LED TV at Rs 49,999, including Rs 5,000 off via SBI offer and up to 9 months No Cost EMI
• Xiaomi QLED TV FX Pro 55” available at Rs 36,499, inclusive of Rs 2,500 SBI discount and up to 6 months No Cost EMI
• LG 55” OLED B4 Series 4K Ultra HD Smart TV at Rs 89,990, with Rs 10,000 off via SBI offer and up to 9 months No Cost EMI
• TCL Q6C Mini-LED TV now at Rs 44,999, with Rs 2,000 coupon + Rs 4,000 bank offer and up to 6 months No Cost EMI
• Bosch 9kg 5 Star Front Load Washing Machine at Rs 32,990, with Rs 4,000 Instant Bank Discount, Rs 2,000 Coupon, and up to 9 months No Cost EMI
• Haier 1.5 Ton 3 Star Twin Inverter Split AC at Rs 31,990, inclusive of Rs 3,000 Instant Bank Discount, up to Rs 6,000 exchange offer, and up to 6 months No Cost EMI

Prime Day fashion and beauty discounts

• New product launches from top brands like CaratLane, Lavie Signature, Urban Jungle, Symbol Premium, Titan Raga, and more.
• Up to 50–80% off on men’s and women’s fashion and up to 70% off on beauty.
• New drops in gold and diamond jewelry, including delicate stackables and versatile everyday pieces, even for kids, from brands like CaratLane
• Upgrade in style with beauty and everyday essentials at prices designed just for Prime DayFrom Clearance Store steals with minimum 60% off, to the Gen Z SERVE storefront, Premium Edit, and Monsoon Store.
• Launch a first-of-its-kind trackable smart luggage from Safari and boAt for travel enthusiasts

Amazon Prime Day 202: Amazon Pay Offers

• Prime customers will get a 5 per cent instant discount on payments made using Amazon Pay ICICI Bank credit cards, along with unlimited 5 per cent cashback and welcome goodies worth Rs 3,000!
• Prime customers will get Rs 100 back (minimum transaction of Rs 1,000) on their second purchase with Amazon Pay UPI.
• They will also enjoy instant credit with Amazon Pay Later and get up to Rs 60,000 credit + welcome reward of up to Rs 600 (eligibility applies)

How to become a Prime member in India? Know Amazon India prime membership plans

Anyone in India can join Amazon Prime by choosing from the following membership options:

• Prime (Rs 1,499/year): Enjoy full access to all Prime benefits, including shopping perks, Prime Video, Amazon Music, and more.
• Prime Lite (Rs 799/year): Get complete shopping benefits and limited access to Prime Video.
• Prime Shopping Edition (Rs 399/year): Designed for customers interested only in shopping and shipping benefits. This plan does not include digital or entertainment services like Prime Video or Amazon Music.